Strategic Discovery

Sometimes it’s best to start at the beginning - a clean slate. We begin by working through goals, audience filters, and possible engagement strategies. We look at the long-term. What is the event horizon for both your organization and the audiences in the span of the next year, or 5 years? We end with a convening engagement map often with multiple touch points, virtual, in-person or both.

 

EVENT BUSINESS PLAN

We’ll take you from blank sheet of paper to brand new convening, or partner with you to refresh an existing event that’s gotten a bit tired. Our Caspian 10 Essentials™ methodology ensures a solid, inspiring business plan for your next event.

  • Set and achieve high level business objectives

  • Conceive and create an entirely new event

  • Breathe new life into an old event structure

  • Assess pros & cons, audience, marketing, and budget

  • Create a plan and get to approval in 4-8 weeks

 

CONSULTING

From conception to completion, we are here to offer insight and advice on your next event or provide custom training for your team. Our consulting services are available for the duration of your project or on an as-needed basis.

Frequent topics include:

Revenue models • Finding the right time & place • Creating the right audience mix • Building value versus cutting costs • Attendee engagement • Technology tools • Risk management • International meetings • Adding meaning and CSR • Event team development • Internal systems diagnostic • Post-event analysis • And more.

 

CONTENT MAPPING & FACILITATION

Our process provides for an efficient, yet creative way of mapping content and formats to design the best event possible. We map each content segment back to the Success Metrics to ensure you hit your organizational objectives while also paying close attention to the human experience. We can take care of the facilitation as well, with expertise on staff and get the best results from your audience and the conversations you want to have happen.

 

“This changed my view of event management, especially resourcing and sponsorship. Heather has a talent for engaging people, whilst at the same time delivering informative, relevant cases derived from many years in the industry.”

“We plan to use this training to impress upon management the importance of investing appropriately in events rather than treating them as just another ‘party’.”

Swansea University Training Attendees