Caspian CEO Heather Mason talks about why you’re playing the deconstruction game when you’re going virtual.
Online Events: It’s Time to Challenge the Idea that More Interactivity Leads to More Value
Caspian CEO Heather Mason discusses why the events industry needs to challenge the idea that more interactivity leads to more value.
It’s Time to Set Culture Norms Around Online Engagement
Caspian CEO Heather Mason outlines the importance of setting cultural norms around online engagement.
Online Events: It’s Time for Us All to Start Thinking Like Broadcasters
Caspian CEO Heather Mason invites event professionals to start thinking like broadcasters.
What Can You Actually Learn From Televangelists for Online Events?
Caspian CEO Heather Mason claims that this isn't the first time an entire industry has ‘gone online’ so to speak. In fact, we can learn a lot from Televangelists for online events.
Online Events: Say Goodbye to the Concept of Time
Online events give event professionals more freedom than ever before. Why? Because going online frees them from the stress and pressures imposed by time. This article is Part I of Caspian's Four Fundamentals of Thinking Virtually.
In the Era of COVID-19, Putting Events Online is Missing the Point
Image by Alexandra_Koch from Pixabay
COVID-19 has had a devastating impact on the events industry. However, it is also an incredible opportunity for innovation. In this article, Caspian explains why simply putting events online is missing the point, and why the events industry should use this moment to rethink the reasons for holding events in the first place.
“More Money, More Power, More Headcount” - MeetingsNet
This profile of Caspian CEO Heather Mason is part of MeetingsNet's 15 Changemakers of 2020 series, in which Heather talks about the need to give event professionals more money, more power, and more headcount.