Caspian CEO Heather Mason discusses why the events industry needs to challenge the idea that more interactivity leads to more value.
It’s Time to Set Culture Norms Around Online Engagement
Caspian CEO Heather Mason outlines the importance of setting cultural norms around online engagement.
Online Events: It’s Time for Us All to Start Thinking Like Broadcasters
Caspian CEO Heather Mason invites event professionals to start thinking like broadcasters.
What Can You Actually Learn From Televangelists for Online Events?
Caspian CEO Heather Mason claims that this isn't the first time an entire industry has ‘gone online’ so to speak. In fact, we can learn a lot from Televangelists for online events.
Online Events: Say Goodbye to the Concept of Time
Online events give event professionals more freedom than ever before. Why? Because going online frees them from the stress and pressures imposed by time. This article is Part I of Caspian's Four Fundamentals of Thinking Virtually.
In the Era of COVID-19, Putting Events Online is Missing the Point
Image by Alexandra_Koch from Pixabay
COVID-19 has had a devastating impact on the events industry. However, it is also an incredible opportunity for innovation. In this article, Caspian explains why simply putting events online is missing the point, and why the events industry should use this moment to rethink the reasons for holding events in the first place.
Caspian Forms Partnership with San Diego State University
Caspian Agency is thrilled to announce that we are partnering with San Diego State University to incorporate the Caspian 10 Essentials, the only methodology for event professionals worldwide, as coursework for SDSU's Master in Meeting and Event Management.
Read moreHeather Mason on the Amani Experience
Caspian CEO Heather Mason sits down with Amani Roberts of The Amani Experience Podcast to talk about her approach to business, event strategy, and life in general, including managing fear and the five people who changed her life.
“More Money, More Power, More Headcount” - MeetingsNet
This profile of Caspian CEO Heather Mason is part of MeetingsNet's 15 Changemakers of 2020 series, in which Heather talks about the need to give event professionals more money, more power, and more headcount.
Heather Mason was named 2020 ChangeMaker by @meetingsnet
MeetingsNet recognized Caspian CEO Heather Mason as one of their 15 Changemakers in 2020 who are moving the meetings profession forward in unique and innovative ways.
Should we be asking, can I take my event online?
Caspian CEO Heather Mason invites event professionals to look beyond the question of, "Can I take my event online?"
Remote Working Part 3- Getting Things Done With A Remote Team Using THE STITCH
Caspian CEO Heather Mason talks about how to make The Stitch work for event professionals while working remotely. This video is Part III of Caspian's Remote Working webinar series.
Remote Working Part 2- How To Make Remote Work, Work for Your Team
Caspian CEO Heather Mason discusses how to maintain team productivity and accountability while working remotely. This video is Part II of Caspian's Remote Working webinar series.
Remote Working Part 1- 3 Essentials of Working Remotely
Caspian CEO Heather Mason outlines the 3 Essentials of Working Remotely. This video is Part I of Caspian's Remote Working webinar series.
Convening & Coronavirus : Valuing Virtual Convening
Caspian CEO Heather Mason speaks about how event professionals can properly price their services for virtual convenings during the COVID-19 crisis. This video is part of Conveners.org's series, Convening and Coronavirus.
Convening & Coronavirus Tools and Platforms
Caspian CEO Heather Mason speaks about the pros and cons of the various online tools and platforms that can be used in virtual convenings. This video is part of Conveners.org's series, Convening and Coronavirus.
Caspian Agency: Helping Clients Clarify Strategic Goals
Caspian Agency and the Caspian 10 Essentials are profiled by Insights Success Magazine, with an in-depth look at Caspian's innovation within the events industry.
Convening & Coronavirus : Mitigating Loss and Pivoting Toward Resilience
Caspian CEO Heather Mason speaks about how to navigate the COVID-19 crisis in terms of mitigating losses from cancelled events, and how event professionals can legally protect themselves. This video is part of Conveners.org's series, Convening and Coronavirus.